Privacy Policy

Last Updated: December 01, 2025

1. Introduction

Welcome to einfachemahlzeiten (https://einfachemahlzeiten.de). Your privacy is of paramount importance to us, and we are committed to protecting the personal information you share when you visit our recipe website, subscribe to our newsletter, or interact with any of our services. This Privacy Policy explains what data we collect, how we use it, the legal basis for processing, and your rights under applicable data‑protection laws, including the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) where applicable.

By accessing or using https://einfachemahlzeiten.de, you acknowledge that you have read, understood, and agree to the practices described in this policy.

2. Data Collection

We collect personal data only when it is necessary to provide you with a better user experience, to comply with legal obligations, or to improve our services. The categories of data we collect include:

We do not collect sensitive personal data such as health information, race, religion, or political opinions. All data is processed in accordance with the lawful bases set out in GDPR Article 6, most commonly the performance of a contract (e.g., delivering a newsletter) or your explicit consent.

3. Cookies

Cookies are small text files stored on your device that help us remember your preferences and improve the functionality of the site. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain for a defined period). The main categories of cookies we use are:

You can manage your cookie preferences at any time via the cookie consent banner that appears when you first visit the site. The banner provides options to accept all cookies, reject non‑essential cookies, or customize settings per category.

4. Analytics (Google Analytics)

We use Google Analytics to understand how visitors interact with our content. Google Analytics collects information such as your IP address (anonymized after collection), device type, operating system, browser, pages visited, and time spent on each page. This data helps us:

Google’s privacy policy can be reviewed at https://policies.google.com/privacy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt‑out Browser Add‑on or by disabling cookies in your browser settings.

5. Email Subscriptions

When you voluntarily subscribe to our newsletter, we collect your email address and any optional profile information you provide (e.g., first name). This data is stored securely and used exclusively for sending you recipe updates, special offers, and relevant content you have consented to receive.

You can unsubscribe at any time by clicking the “unsubscribe” link located at the bottom of every newsletter email. Unsubscribing removes your email address from our mailing list within 48 hours. We retain minimal transactional data (e.g., the date you subscribed) for audit purposes, but no longer use it for marketing once you have opted out.

6. Third‑Party Services

Our site integrates with several social platforms to enhance sharing and community interaction. When you click a share button or view embedded content, the respective platform may collect data about your interaction. The services we use are:

These third parties operate independently of einfachemahlzeiten, and we do not control their data‑handling practices. We encourage you to read each platform’s privacy policy for more information.

7. Advertising & Ezoic

We partner with Ezoic to display and optimize advertisements on this website. Ezoic uses a combination of machine‑learning algorithms and real‑time data to serve ads that are relevant to you and to improve overall site performance.

The data that Ezoic may collect includes:

This information is used to personalize advertisements, measure ad performance, and enhance your browsing experience. Ezoic’s own privacy policy, which details how they handle and protect your data, can be found at https://www.ezoic.com/privacy-policy/.

You can manage your advertising preferences through the cookie consent banner on our site. By rejecting non‑essential cookies, you will limit Ezoic’s ability to collect the data described above, although you may still see generic, non‑personalized ads.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against accidental loss, unauthorized access, alteration, or disclosure. These measures include:

While we strive to protect your information, no method of transmission over the internet is 100 % secure. In the unlikely event of a data breach, we will follow applicable legal requirements to notify affected individuals and supervisory authorities.

9. Your Rights

Depending on your jurisdiction, you may have the following rights concerning your personal data:

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